Ster-Kinekor App wins gold for innovation


The Ster-Kinekor App has been recognised for innovation in the New Generation Social and Media Digital Awards announced recently.

The company and its digital agency, Prezence, received GOLD in the “Most Innovative App” category.

Launched this year, the New Generation Social and Media Digital awards included 40 categories aimed at reflecting the scope of social & digital communication, from Innovation in Social Media to Crisis Communication.

“We believe that the success of our App and its continued popularity is the result of its constant redevelopment and evolvement as new operating systems and handsets are introduced to the market,” says Doug Place, Marketing Executive of Ster-Kinekor Theatres.

Ster-Kinekor has worked closely with Prezence – to ensure that the App maintains its high ranking among its users. The App recorded its 1 000 000th download earlier this year, making it one of the most accessible and user-friendly Apps. It is also one of only a handful of Apps that caters for all operating systems and makes of handsets, and will shortly launch a version for Windows phones.

“The positive reaction to our App is extremely encouraging and is testament to its usability. More and more consumers are using this facility not only to browse what’s on, but also to book seats for the latest releases, and to share movie information with their friends on Facebook and Twitter. Receiving this Gold award for innovation is extremely satisfying and can be added to a number of other industry awards we have received for the apps,” says Place.

These include:

  • Bookmarks Winner 2012 for SK App
  • Meffy 2012 finalist for SK App
  • Davey Awards Silver Winner for 2012 for SK App
  • AfricaCom 2012 Awards Winner for SK App
  • 2012 Winner of the Vodacom App Stars for SK App

“However, we are not stopping here. We have a number of exciting new developments on the table that we are hoping to roll out early in 2014. At this stage all we can say is… watch this space!” concludes Place.

  • For more information, visit Download the Ster-Kinekor app on any Nokia, Samsung Android, iPhone or BlackBerry smart phone for up-to-date information and to make bookings. To find out what other exciting promotions Ster-Kinekor has on offer, follow @SKTheatres on Twitter or on Facebook at Ster-Kinekor Theatres.