SA represents at Lions Health
Lions Health, launched in 2014, is set to change the face of creativity this year as it brings a specialised festival for the healthcare communications industry – opening up the International Cannes Lions International Festival of Creativity on 19 and 20 June. Cinemark, the local representatives of Cannes Lions and its affiliates is pleased to announce South Africa’s very first Lions Health Juror: Andrew MacKenzie.
Based in Port Elizabeth and the Executive Creative Director of Boomtown Strategic Brand Agency, MacKenzie plays a key role in overseeing the creative processes and outputs of Boomtown, ensuring a consistent delivery of high standard, award winning creative solutions that answer the agency’s methodology: grow your brand, grow your sales and strengthen your customer relationships.
An expert in integrated advertising, MacKenzie has worked on dynamic brands including Goodyear, Coca-Cola, Volkswagen, Audi, Avis and Unilever. He has also led campaigns that have won numerous awards at numerous shows including Loerie Awards, Rebrand 100 Awards, International Circle of Excellence, Assegai Awards, Epica Awards, CLIO Awards and Cannes Awards but he finds delivering solutions for the health sector particularly rewarding as the benefits linked to the campaigns often answer the needs of society.
Cinemark’s Yvonne Diogo says, “Lions Health is a festival that was launched in 2014, it is highly specialised. To have a South African sit on the jury in the elementary stages of the festival makes a statement about the global status of our Health and Wellness industry. We look forward to working closely with Andrew to share the learnings gained in Cannes 2015 with the communities locally.”
Inspiring creative bravery that changes the course of communications, this year’s Cannes Lions, made up of Lions Health and Lions Innovation, will run between 21 June and 27 June with registration now open.
For more info on Lions Health please visit http://www.canneslions.com/lions_health/ or follow Cannes Lions on Twitter @Cannes_Lions.
For more info on Cinemark please visit www.cinemark.co.za or follow Cinemark on Twitter @Cinemarksk.