SA cleans up at Cannes Lions 2016
The 63rd Cannes Lions International Festival of Creativity, which took place between 18 and 25 June, saw 58 South African creatives walk away winners out of 1739 global winners. This beats the 33 South African winners in 2015.
Sixteen of these awards were in the brand new Print & Publishing Lions category, while 33 were in the Radio Lions category. South Africans also walked away winners in the Promo & Activation Lions, the Outdoor Lions, the Health & Wellness Lions, the Media Lions and the Design Lions categories.
“We are absolutely blown away by the level of South African talent that was on display at this year’s Cannes Lions and it shows in the results,” comments Cinemark’s General Manager of Promotions & Trade Marketing, Tshireletso Yvonne Diogo. “Bringing home close on 60 awards is no mean feat for these creative agencies and it is a true testament to the high standard of work that they are putting out there. They are truly delivering award-winning campaigns to their clients.”
She adds that it’s also important to note that the growth in the number of Lions is not because of the growth in the number of entries. “Entries have remained stable over the last two years so the growth in Lions is testament to the quality of work being delivered, despite toughening economic conditions.”
Winning agencies from South Africa included Ogilvy & Mather, DDB South Africa, FCB Africa, Native VML, Not Norm, Openco – the Open Collaboration and TBWA/Hunt Lascaris, some of them making history with the amount of awards they received. Ogilvy & Mather South Africa, for example, brought home 11 Cannes Lions while Native VML garnered 11 finalists along with Bronze, Silver and Gold Lions.
Diogo says, “This year’s Cannes Lions called on creatives from around the world to be part of the change. It is evident that the South African industry rose to the challenge.”
Visit www.canneslions.com for more details on the winners.