Rising Star Behind the Big Screen Scenes
Cinemark’s newly appointed Marketing Assistant, Nobahle Nomamiya Setlogelo, is a media and entertainment enthusiast who thrives on personal development and personal excellence. Nicknamed Bahle, this 23-year old is taking to the big screen like a pro.
“My function involves PR, assisting in developing and maintaining Cinemark’s brand, more particularly in the B2B marketplace. I play a role in working towards increased and more relevant coverage in industry journals and websites too”, Bahle explains.
Her role also includes corporate identity and branding (creating and reinforcing brand awareness among staff and clients); working on the Cannes Lions advertising festival (providing support in devising and implementing effective marketing strategies to deliver on the mandate of the company as the official South African representative); assisting in developing and maintaining appropriate sales tools to ensure accurate information is consistently available for the sales process and marketing strategy (implementing the department’s marketing strategy, ensuring the marketing function performs within set financial measures and ensuring ROIs on executed campaigns). No small feat for one person!
As someone who conducted brand activations and promotions on weekends and during holidays while a student, Bahle has worked her way up from a receptionist working towards a qualification in Media Practice, to where she is now – a Marketing Assistant for a reputable cinema sales company. She says, “I think what makes me stand out is that I am not afraid to try new things and to put myself out there. I believe that is a valuable asset”.
Described as bright and quick-witted by colleagues and friends, Bahle says she would be an on-air personality or an actress if she wasn’t in the media business. “I have a passion for stories and bringing them to life through either production or performance”.
Dying to go to New York City and addicted to films and series, this dynamic lass is thrilled to a part of the Cinemark team. Ambitious and passionate about the industry, her personal motto is that “thoughts become things”.
For more info about Cinemark, visit www.cinemark.co.za, follow them on Facebook CinemarkSK and on Twitter @Cinemarksk.