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Client:
SKYY Vodka

Background:
Used as part of a 360 degree integrated marketing campaign for SKYY Vodka’s latest campaign, Lisa Fraenkel from Full Circle Media says cinema was chosen as one of the above-the-line channels along with television, OOH and print media. “Cinema was chosen because it provides an environment that is uncluttered and finds the consumer in a relaxed and receptive frame of mind, which is perfect to get your message across.” The SKYY Vodka’s Life in the SKYY cinema campaign aimed to showcase the glamorous and stylish lifestyle that is associated with the brand. This type of campaign allowed SKYY Vodka to reach a larger audience and take the Life in the SKYY message to new heights.