Fanta’s Saving Play campaign took to the big screen recently and reminded teenagers just how fun it is to be a kid. With cinema serving as a platform that targets individuals when they are most engaged with the content, the Saving Play campaign centered on Fanta’s global comic book called ‘Save the Play’.
The comic is about a group of teens that need to save the world from boredom by reminding everyone how fun and important it is to play. “Teens these days have so much responsibility that they have forgotten how to be kids,” says Amy Ford, Account Manager for Off-limit Communications. “Fanta wanted to send a fun message that was bigger, better and more fun.”
Saving Play hit the big screens, capturing the essence of play in the biggest way possible. The result was an increase in Fanta sales during the period of the campaign.