Cinemark Junket heightens a passion for the movies

Marketing professionals as well as creative and media agencies came together in Johannesburg on February 21st to be reminded of just how exciting cinema is as an advertising platform. At a Cinemark Junket, hosted at the Ster-Kinekor Preview Theatre, the audience was enthused and reinvigorated as they realised just how alive cinema and its content are, not only in SA but across the globe!

Cinemark Marketing Manager Yvonne Diogo comments: “The perception that cinema is dead is only held by those who seldom visit the cinema. Quite frankly, those we hosted for the trailer screening of upcoming movie attractions expressed that after seeing the magnificent content scheduled to release in 2014 they should not only be visiting the cinema more often but their brands ought to be on the big screen. The Junket was created to entice marketing and advertising professionals to explore cinema more than they may have in the past and unlock the advertising potential for their brands. We wanted to get them exhilarated and they certainly are.”

The Cinemark Junket was a platform not only for the industry to sit back, relax and experience cinema at its finest but also to hear about the latest developments at Ster-Kinekor. These include the fact that cinema in South Africa enjoyed a robust 2013 with strong growth seen in December and January, that audiences appear to be attracted to both the improved quality of films as presented in a brand new digital projection format as well as the greater quantity of 3D screens to see 3D content, that Ster-Kinekor has completed its digital conversion and that digital technology has had a profound impact on the cinema viewing experience.

Visitors to the Junket also had a chance to see trailers of anticipated blockbusters for the year ahead. Big titles for 2014 that stirred up a big reaction from the audience are: THE LEGO MOVIE, NOAH, THE AMAZING SPIDERMAN 2, MALEFICENT, HOW TO TRAIN YOUR DRAGON and THE OTHER WOMAN.

A successful and exciting event, marketing professionals, creative and media agencies were reminded just how much bigger and better it is on the big screen!