The 2017 Winners
They had just 48 hours to complete the task, from brief to concept to shooting, editing and the final production of a 60 second commercial. But, for one creative team, those could just be the most important 48 hours in their exciting young advertising careers to date!
The Cannes Young Lions competition for 2017 is currently underway around the world. Here in South Africa, the Cannes Lions festival’s local representative, Cinemark, announced its participation in this year’s event, with its sponsorship of the Film category, in partnership with Air France.
Following a very close judging process of the shortlisted Top 20 entries last week, that lucky team is Amri Botha and Carina Coetzee, from the Cape Town-based agency, Ninety9cents. Their winning commercial has just earned them an all-expenses paid trip to attend the Cannes Lions International Festival of Creativity from 17 – 24 June 2017, in Cannes, France. During the festival, Amri and Carina will also compete in the global Cannes Young Lions competition in the Film category, which follows the same 48-hour format.