Project Everyone – Global Goals

In what will go down in history as a game changer for the Cinema Advertising Medium and the biggest undertaking the Screen Advertising World Association (SAWA) has ever done – Project Everyone backed by governments, global communities and global brands has entered into a partnership with SAWA to utilise the power of Cinema to reach the captive Cinema audience to release the new “Global Goals” set out by the UN in September 2015. These goals aim to end extreme poverty and maintain a healthy planet.
WHAT IS PROJECT EVERYONE – THE ‘GLOBAL GOALS’ CAMPAIGN?

Project Everyone is the brainchild of Filmmaker, Campaigner & Humanitarian Richard Curtis – Four weddings and a Funeral, Love Actually, Make Poverty History and founder of Comic Relief. This is why …

On September 25th 2015, the United Nations are launching The Global Goals for Sustainable Development, a series of ambitious targets to end extreme poverty and tackle climate change for everyone by 2030. If the goals are met, they ensure the health, safety and future of the planet for everyone on it… And their best chance of being met is if everyone on the planet is aware of them.

Richard is creating a global task force to make these NEW goals FAMOUS!

WHAT IS PROJECT EVERYONE’S ‘GLOBAL GOALS’ MISSION?

It is the aim to share and spread the goals to every single person on the planet. That’s 7 billion people in 7 days. The mission is to get a short, dynamic and snappy explanation of the global goals onto every website, TV station, cinema, school, radio station, newspaper, magazine, billboard, newsletter, noticeboard, pin board, milk carton and mobile phone.

The more famous these global goals are, and the more widely they are understood by everyone – the more politicians will take them seriously, finance them properly, refer to them frequently and make them work.

WHAT DOES THIS MEAN TO THE CINEMA MEDIUM?

What better place to make the new global goals FAMOUS than the Cinema Screen? Cinema has been showcasing the future use of technology and inspiring and educating audiences in movies since film first arrived. It is a perfect vehicle to reach an influential audience that can easily share the goals.

As Cinema is uniquely placed as the only advertising medium to have a worldwide trade organisation dedicated to Cinema Advertising (SAWA), we are able to coordinate Project Everyone #WEHAVEAPLAN 60 second advert as the first ever global Cinema ad campaign.

The SAWA partnership provides Project Everyone with a unique opportunity to target a highly engaged audience all over the world with a concentration over these 7 days and beyond to December 2015.

This opportunity for the Cinema Advertising Medium comes at an exciting time in the cinema industry – 2015 is expected to be one of the biggest years in Cinema with International Block- Busters lined up to attract millions of Cinema goers to the Box-Office and set to deliver a record.

THE PLAN
  • To release the first ever global Cinema campaign for Project Everyone. The 60 second creative ad called #WEHAVEAPLAN will ask people to help share the ‘Goals’
  • It will be shown on digital Cinemas globally for an initial blanket period of seven days after they are unveiled at the UN on September 25th and then to run until December 2015 on as many global Cinema screens as possible
  • So far 30 SAWA Member countries are participating, including Cinemark here in South Africa.
  • Not only will Richard Curtis be behind the #WEHAVEAPLAN 60-second Creative Ad to communicate these messages, SAWA has also been able to facilitate the development of the creative ad by Sir John Hegarty, Worldwide Creative Director and Founder of Bartle Bogle Hegarty (BBH), one of the most talked about and awarded advertising agencies in the world.

Both Sir John Hegarty and Richard Curtis introduced Project Everyone and discussed the making of the #WEHAVEAPLAN 60 second creative Cinema ad to the global communications industry during the SAWA seminar at Cannes Lions Festival of Creativity, June 2015.

To find out more please visit the Project Everyone website (www.project-everyone.org)

To find out more about the Cinema Mediums involvement and founding partnership, please contact Cheryl Wannell at SAWA on cwannell@sawa.com

To find out more about the campaign in South Africa, please contact yvonned@cinemark.co.za