Cinemark is the advertising sales company that represents Ster-Kinekor and selected independent cinemas. The Business was founded in 1971 through the merger of Alexander Films, Filmlets SA and Ster Adfilms. It operates under the Ster-Kinekor umbrella, a Primedia owned company.
Cinemark represents the lions-share of cinema complexes – about 65% of all cinema screens in South Africa.
When advertising through Cinemark your brand is exposed to a discerning, high-end audience in one of the most technologically advanced environments in the world. Ster-Kinekor’s fully digitized cinema network delivers crisp picture quality through Christie projectors. For those with an appetite for 3D, there are 112 state-of-the-art 3D cinemas available, securing Ster-Kinekor’s 3D footprint in the country.
Ster-Kinekor’s cinema offering includes the business class Cine Prestige, Dolby® AtmosTM plus 48 frames per second (or High Frame Rate – HFR) in 3D with a full 4k resolution digital cinema screen as well as IMAX® at Ster-Kinekor Gateway.
Cinemark is a member of the Screen Advertising World Association (SAWA).
Katharine Liese - Head of Strategy Notabene